Privacy & Cookies Policy

Last updated:

1. Introduction

Fishy Phonics (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data in compliance with the UK GDPR, EU GDPR, and the Privacy and Electronic Communications Regulations (PECR).

Fishy Phonics is a daily word puzzle game and does not require user accounts.

2. Data We Collect

2.1 Personal Data

We do not collect directly identifiable personal data such as names, email addresses, phone numbers, or postal addresses. You can play Fishy Phonics anonymously.

2.2 Technical & Usage Data

We may collect limited technical and usage data, including:

• Device and browser type
• Approximate location (country or region level)
• Pages visited and interactions (e.g. puzzle loaded, solved, hints used)

This data is aggregated and anonymised and cannot be used to identify you personally.

3. Cookies & Similar Technologies

3.1 Strictly Necessary Storage

Fishy Phonics uses browser localStorage (not cookies) to store:

• A randomly generated anonymous player ID
• Daily puzzle progress
• Streak information

This data never contains personal information and is required for the game to function. You can clear it at any time via your browser settings.

3.2 Analytics Cookies (Consent Required)

We use Google Tag Manager to manage analytics tools. Analytics cookies may collect anonymous information about site usage and interactions.

These cookies are only activated after you give consent.

3.3 Consent Management Cookies

We use Termly as our Consent Management Platform. Termly sets cookies to store your consent preferences and ensure compliance with GDPR and PECR.

4. Legal Basis for Processing

• Game functionality: Legitimate interest
• Anonymous gameplay state: Legitimate interest
• Analytics: Consent
• Consent storage: Legal obligation

5. Third-Party Services

Google Tag Manager

Used to manage analytics scripts.
Privacy policy: https://policies.google.com/privacy

Termly

Used for cookie consent management.
Privacy policy: https://termly.io/our-privacy-policy/

6. International Data Transfers

Some third-party services may process data outside the UK or EU. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used.

7. Data Retention

Anonymous gameplay data is retained only as long as necessary for gameplay. Analytics data retention is governed by third-party provider policies.

8. Your Rights

Under GDPR, you have the right to access, erase, or restrict processing of your data, and to withdraw consent at any time. Most data can be removed by clearing cookies and localStorage or updating consent preferences.

9. Managing Cookies & Consent

You can manage or withdraw consent at any time using the “Consent Preferences” link on the site or via your browser settings.

10. Children’s Privacy

Fishy Phonics is not directed at children under 13 and does not knowingly collect personal data from children.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be reflected on this page.

12. Contact

Fishy Phonics
Website: https://www.fishyphonics.com